Cosmetic Plus is a leading force in Bulgaria's prestige beauty industry.
Founded in 1993 as a privately owned company under Bulgarian law, at a defining moment in the country's transition to a market economy, Cosmetic Plus has grown alongside Bulgaria's emerging luxury beauty sector, playing an active role in shaping its development from its earliest days to the present.
For more than three decades, the company has been dedicated to the distribution of selective fragrances and cosmetics, building extensive expertise and an outstanding understanding of the prestige beauty market.
Driven by beauty expertise, creativity and dedication, the Cosmetic Plus team has contributed to building the prestige beauty market's distribution network and retail, advancing its professional standards and fostering the values that define the luxury industry. With a heritage spanning more than thirty years, Cosmetic Plus continues to combine deep local market knowledge with a forward-looking vision, creating lasting value for its brands, partners and the beauty industry as a whole.
Today, Cosmetic Plus group of companies operates across three core areas:
Exclusive distribution of prestigious beauty brands
Selective retail and e-commerce chains
Investment in commercial real estate
Cosmetic Plus was founded in Sofia in 1993, at a time when Bulgaria's prestige beauty market was yet to take shape. There were no established selective retail chains, no international distribution networks, and luxury fragrances remained largely confined behind the glass counters of duty-free stores.
Our first boutique on Vitosha Boulevard was 60 sq m, yet it was driven by an ambitious vision: to build a culture of beauty, care and appreciation among Bulgarian consumers. Through professional training, product demonstrations and participation in landmark industry events, Cosmetic Plus began setting professional standards in a market where such standards were still to be established.
In 1999, the company took an important step forward by becoming the distributor of its first selective beauty brands, Payot and Aigner perfumes, marking its entry into the prestige segment.
This pioneering journey reached a defining milestone in 2001 with the opening of Bulgaria's first Clarins boutique. The occasion was honored by the personal presence of Christian Courtin-Clarins, a powerful early expression of trust from one of France's distinguished beauty houses and a recognition of the partnership Cosmetic Plus had set out to build.
Between 2001 and 2008, Cosmetic Plus rapidly expanded its selective portfolio, welcoming renowned names such as Azzaro, Mugler, Guerlain, Sisley, Kenzo and Lanvin, and establishing itself as a trusted partner to prestigious fragrance and beauty houses entering the Bulgarian market.
Cosmetic Plus was founded in Sofia in 1993, at a time when Bulgaria's prestige beauty market was yet to take shape. There were no established selective retail chains, no international distribution networks, and luxury fragrances remained largely confined behind the glass counters of duty-free stores.
Our first boutique on Vitosha Boulevard was 60 sq m, yet it was driven by an ambitious vision: to build a culture of beauty, care and appreciation among Bulgarian consumers. Through professional training, product demonstrations and participation in landmark industry events, Cosmetic Plus began setting professional standards in a market where such standards were still to be established.
In 1999, the company took an important step forward by becoming the distributor of its first selective beauty brands, Payot and Aigner perfumes, marking its entry into the prestige segment.
This pioneering journey reached a defining milestone in 2001 with the opening of Bulgaria's first Clarins boutique. The occasion was honored by the personal presence of Christian Courtin-Clarins, a powerful early expression of trust from one of France's distinguished beauty houses and a recognition of the partnership Cosmetic Plus had set out to build.
Between 2001 and 2008, Cosmetic Plus rapidly expanded its selective portfolio, welcoming renowned names such as Azzaro, Mugler, Guerlain, Sisley, Kenzo and Lanvin, and establishing itself as a trusted partner to prestigious fragrance and beauty houses entering the Bulgarian market.
Guided by the belief that exceptional distribution requires an equally exceptional retail environment, in 2005 the company launched its own perfumery network, Beauty|zone. Conceived around an open, service-led and consultative approach, the concept was developed to meet the exacting standards and expectations of international prestige beauty brands. Beauty|zone expanded rapidly into some of Bulgaria's most prominent shopping destinations, including City Center Sofia, Mall of Sofia, Mall Varna, Mall Stara Zagora and Mall Plovdiv.
A defining chapter followed in 2008, when Douglas, Europe's leading premium beauty retailer, selected Cosmetic Plus as its joint-venture partner for the Bulgarian market. The partnership flourished for 15 years (2008 to 2023), growing to a network of 20 stores and firmly establishing Cosmetic Plus as a leading force in the prestige beauty business in Bulgaria.
That same year, the company opened its own building : The Red Building at Europe Trade Center for its growing business, bringing management, marketing, sales and logistics together under one roof and creating an integrated operation aligned with European standards.
Alongside its distribution and retail capabilities, Cosmetic Plus developed its own specialized logistics operation, designed specifically around the requirements of the prestige beauty industry and serving both physical retail and e-commerce channels. At present the logistics team of Cosmetic Plus has the demanding mission to handle the B&M and e-retail logistics of the Douglas chain in Bulgaria.
Today, Cosmetic Plus distributes more than 20 prestigious fragrance, skincare, make-up and haircare brands across Bulgaria. Long-standing partnerships with the country's leading beauty retailers — Douglas Bulgaria, Sephora Bulgaria, Pretty Shop, Delirium — provide its brands with access to every major selective retail channel in the market.
Over the following years, the company continued to enrich its portfolio with distinguished international names including Hermès, Montblanc, Boucheron, Coach, Rochas, Mercedes-Benz, Eisenberg and Jimmy Choo.
Over the past decade, Cosmetic Plus has made substantial and sustained investments in brand building and marketing excellence — from signature events and in-store activations to nationwide advertising campaigns and the continuous professional development of beauty consultants — always delivering to the exacting standards expected by its international partners.
More than three decades after its foundation, Cosmetic Plus remains one of Bulgaria's leading prestige beauty distributors, service agents and the only specialized luxury beauty logistics operator. Its reputation has been built on stability, operational excellence and an enduring commitment to long-term partnership — qualities that continue to define the company and its approach to every brand it represents.
Behind every success of Cosmetic Plus stands a dedicated team of nearly 90 professionals — brand managers, sales specialists, trainers, beauty consultants, merchandisers, administrative and logistics experts — whose expertise and commitment form the foundation of the company's portfolio and its success.
The team includes eight brand managers, each entrusted with the development and performance of a dedicated portfolio of brands; 25 beauty consultants representing our brands in the stores of our key retail partners; and a team of 40 warehouse and logistics professionals dedicated exclusively to the specific requirements of the prestige beauty business.
At the heart of Cosmetic Plus, however, are not simply expertise and professional excellence, but people with a genuine affinity for the world of beauty — people who appreciate the brands they represent, take pride in their work and bring dedication to everything they do.
“We believe that lasting success is built by people who work in harmony, share a common sense of purpose and embrace the values of the company. This spirit of commitment, collaboration and genuine passion for beauty is what brings our team together — and what enables us to care for every brand entrusted to Cosmetic Plus with the attention, consistency and dedication it deserves.”
Dedicated brand managers
In-store beauty advisors
Logistics & warehouse experts
- Modern warehouse facility of 1,500 sq. m with efficient system of storing,
monitoring and picking of products and POSM - Functional ERP system following orders, sales, budgets, cost centers by
brands, sales statistics, accounts - Prestige office to create the atmosphere of quality, efficiency and well-being
Interested in joining us?
Beauty Advisor
Represent our prestigious beauty brands in-store, delivering exceptional customer experiences through personalized advice, product expertise, and a passion for fragrance and beauty.
Sales Representative
Develop strong relationships with retail partners, drive commercial performance, and ensure the successful distribution and growth of our prestigious beauty brands.
Merchandiser
Bring our brands to life in-store by ensuring outstanding visual presentation, impactful merchandising, and consistent execution of each Maison’s identity.
To apply for a position, please send your CV and motivation letter to hr@cosmeticplus.bg , including the position title and your full name.